Make a Google Images search for ‘landscape’, ‘portrait’, or any ordinary subject such as ‘apple’ or ‘sunset’. Add a screengrab of a representative page to your learning log and note down the similarities you find between the images.

Now take a number of your own photographs of the same subject, paying special attention to the ‘Creativity’ criteria at the end of Part One. You might like to make the subject appear ‘incidental’, for instance by using focus or framing. Or you might begin with the observation of Ernst Haas, or the ‘camera vision’ of Bill Brandt. Or if you’re feeling bold you might forget about your camera completely and think about the tricky question of originality in a different way –

Add a final image to your learning log, together with a selection of preparatory shots. In your notes describe how your photograph or representation differs from your Google Images source images of the same subject.

Google Search RESTAURANT

Is Alternative Creative?

As is almost in any situation the case, representations on social media and internet generic, are always about flawless and perfection. How good is life, how many friends, how lovely your diner, how you enjoyed your wine, everybody needs to be a witness of your achieved perfectness in life? When googling “restaurant” it is a massive display of perfect interiors, smiling waiters, happy customers, shining crystal. Exactly how people would like things to be, at least how they would like to share their experience with a restaurant and of course, how they want to display their restaurant to customers.

Reality can be so different. Closed bars, dirty backsides, cigarette buts all over. It is probably present in just as many situations and experiences, however, who wants to shine like this?

Despite the lack of decorum, the shabby back of a cheap lunchroom/bar tells so much more and has so much more character, intrinsic narrative and authenticity it attracts the viewer perhaps even better.